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Continental Athletic Conference Announces Athletic Solutions as the Official NIL Store Provider of the Conference
Posted: Dec 09, 2025

Continental Athletic Conference Announces Athletic Solutions as the Official NIL Store Provider of the Conference

The Continental Athletic Conference (CAC) and Athletic Solutions are proud to announce a new partnership to empower student-athletes through the launch of official NIL Locker Rooms. Every student athlete at the CAC can opt-in with Athletic Solutions to receive their own NIL Locker room. As the Officially endorsed NIL store for CAC athletes, Athletic Solutions' innovative approach provides fans with direct access to officially licensed merchandise that supports all student-athletes.
 
This marks a significant step in expanding Name, Image, and Likeness (NIL) opportunities, while strengthening the connection between fans and athletes at the CAC. In addition to NIL Locker Rooms for all student athletes at the CAC, Athletic Solutions will also be sponsoring the CAC's Academic All-Conference awards! Student athletes are recognized for their commendable work in the classroom by earning Continental Athletic Conference academic all-conference honors.
 
The Continental Athletic Conference (CAC) is a member of the National Association of Intercollegiate Athletics (NAIA) with 12 full-member institutions located geographically across the United States and Canada. The CAC provides Conference Championships in 13 varsity sports and promotes the education, development and welfare of student-athletes through their various experiences and participation in NAIA intercollegiate athletics. Learn more at continentalathletics.com.
 
Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring NIL Locker Rooms to life. Their platform simplifies NIL opportunities, providing student-athletes with the tools and exposure needed to thrive in the evolving landscape of college athletics.
 
"The Continental Athletic Conference is excited to partner with Athletic Solutions," stated Meg Schebler, CAC Commissioner. "We believe this partnership defines what NIL opportunities should be as it will provide our student-athletes, as well as our member schools, the opportunity to build their school and personal brand. We appreciate Athletic Solutions and look forward to working with them to enhance our student-athletes' experiences."
 
"Partnering with the Continental Athletic Conference means partnering with excellence," said Tom Feiden, President & CEO of Athletic Solutions. "Our mission is simple: empower athletes, inspire fans with great product, and elevate the spirit of college athletics. We're proud to partner with the CAC."